Public Affairs
Base Public Affairs Officer
Capt Jennifer Faubert
Jennifer.Faubert@forces.gc.ca
Tel: 613-541-5010 Ext 4265
Cell : 613-539-2217
Fax:613-540-8177
Public Affairs is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management to keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends, and uses research and sound and ethical communications techniques as its principal tools. Each PA office should have an annual PA Plan that articulates their activities and contains their proposed budget.
External Information refers to those activities that are designed to communicate information about DND/CF activities to members of the general public. These activities include but are not limited to:
- Basic response to queries from the public;
- Conduct of editorial boards;
- Participation in exhibitions and displays; and
- Inviting media to cover certain activities.
Outreach is one of the most effective methods by which the military can foster understanding and
support from the public. Community relation/outreach is a simple process through which CF members
are placed in direct contact with members of the public or organized groups (recruiting activities
are not to be misinterpreted as community relations activities). These activities can vary
significantly and cover a wide spectrum of initiatives such as a formal speakers program, an
annual open house, and events to commemorate special occasions such as CF Day or UN Day or even
the presence of a small contingent of soldiers and equipment at a local event.
Our internal communications goals is fourfold:
- Disseminate information to further combat readiness;
- Inform soldiers about upcoming missions and operations;
- Provide information of general interest and concern; and
- Disseminate information to enhance Quality Of Life issues.
